Once the summit wrapped up, the work didn’t stop—but we were intentional about how we kept the momentum going. Instead of jumping immediately into the next promotion, we shifted into what I call the “extension phase.” The goal here was to keep attendees engaged without overwhelming them, while also giving our title sponsor the visibility they deserved.

Focusing on the ThriveCart Offer

In the seven days immediately following the summit, we focused all of our post-event promotion on one thing: the ThriveCart exclusive offer. This was a high-value opportunity, and we knew many attendees were still considering the investment.

ThriveCart had just announced pricing changes, and we were able to give attendees access to the old lifetime deal for one more week. That alone made it worth spotlighting. But beyond that, as our title sponsor, ThriveCart played a huge part in making the event happen. It only made sense to give them the post-event screentime and avoid diluting their impact by jumping into a new offer too soon.

Rather than overwhelming attendees with competing promotions, we allowed space for consideration. We kept our messaging clear and focused, ensuring those who were ready to take action on ThriveCart had all the info and reminders they needed to do so.

Taking a Strategic Pause

After the ThriveCart promo ended on May 8, we entered a quiet stretch. For the next two and a half weeks, the only emails we sent were part of our regular Tuesday newsletter.

This break gave attendees room to breathe, reflect on everything they’d learned, and start thinking about what their next big move might be. It also gave us a chance to reset before transitioning into the launch of our own program.

Opening the Cart to VIP Pass Holders

Before launching The Simple Summit System to the public, we gave our VIP Pass holders a head start. A few days ahead of the official cart open, they received early access and an exclusive $500 coupon code.

This brought the price of the program—already discounted for early bird beta pricing—down to under $1,000, which was an incredible value for what was included. It was a way to reward our most invested attendees and give them a clear path forward, right when they were most likely to take action.

The Full Launch Sequence Begins

On May 27, we opened the cart to our full email list. The early bird launch ran for eight days, with daily emails going out to share behind-the-scenes stories, address objections, and walk people through what made The Simple Summit System so effective.

On the final day, we sent two emails. That day also happened to be my 19-year wedding anniversary, so I had a little fun with it, letting subscribers know they had just 19 hours left to grab the early bird deal. It was a playful way to highlight the urgency without leaning on heavy-handed tactics.

Looking Back at the Big Picture

As I look back on this entire sequence—from the summit itself to the ThriveCart offer and then the launch of The Simple Summit System—I’m really proud of how it all came together.

The whole idea was to show people that launching a virtual summit doesn’t have to be complicated or overwhelming. Whether you’re just starting out or you’ve been in business for years, the process can be simple, manageable, and aligned with the way you like to work.

And for those who decided that hosting a summit was their next move, I wanted to make sure they had access to a step-by-step system that included not just the strategy, but the tasks, templates, and tools to bring it all to life.

This wasn’t just a launch—it was an intentional path designed to help people take action with confidence.

This post is part of my Behind-the-Scenes ThriveCart Summit Series.

Want to see how I used ThriveCart to run my entire summit—from dashboard design to speaker sessions and attendee engagement?
Catch up on the full series below:

1. Why I Decided to Use ThriveCart & What I’m Loving

2. ThriveCart Summit Attendee Dashboard 

3. Organizing the Summit Content in ThriveCart

4. Getting Started Module: First Impressions Matter 

5. Meet Our Team Module: Building Connection Early 

6. Day 1 & Day 2 Modules: Strategy, Layout and Flow

7. Day 3 Module: Closing Strong and Re-Engaging Viewers

8. After the Event Module: Extending the Experience  (you are here) 

9. What Worked Well and What I’d Do Differently Next Time

10. Final Thoughts: Reflections on Running a Summit with ThriveCart

11. BONUS: Tools I'm Using To Run My ThriveCart Virtual Summit