When you're deep in the details of summit planning—speaker outreach, tech setup, ticket sales, email sequences—it’s easy to treat your Facebook group like just another checkbox. But then the group opens... and crickets.

New attendees start rolling in, the numbers climb, and yet—no comments. No conversations. No real buzz. Just a bunch of people waiting for something to happen.

I’ve been there. More than once.

I’ve hosted events where the group was on fire with excitement—threads blowing up, attendees connecting, speakers jumping in. And I’ve had others where it felt like I was hosting a party for one. “Sharee? Party of 1?” Yep, that was me, awkwardly posting conversation starters to total silence while the event itself was still a smashing success.

Facebook Groups For Virtual Events

The truth is, not every summit needs a Facebook group—but when you do have the capacity to host one, it can be a powerful space for community, energy, and engagement. It gives your attendees a place to connect, stay on track, ask questions, and really feel like they’re part of something bigger.

If you're going to run a group, go in with a plan. Schedule your posts in advance. Block time on your calendar each day once the group is open to check in, engage, and support your people. That intentional presence—combined with the right content—can turn your Facebook group into a key part of your summit experience.

Here’s a strategic breakdown of what to post and when, so you can make the most of your summit group without burning yourself out.

Pre-Event Posts: Build Anticipation & FOMO

• Event Information:
  • The Rundown: Share the summit schedule, highlighting keynote speakers, panel discussions, and Q&A sessions.
  • Swag Bag Sneak Peeks: Tease exclusive goodies to entice early registration.
  • Early Bird Specials: Create urgency with limited-time discounts.
  • "How It Works" Guides: Explain the virtual summit format and how attendees can participate.
• Session Information:
  • Live Panel Teasers: Reveal panel topics and spark curiosity.
  • Speaker Spotlights: Introduce speakers and their expertise, building excitement for their presentations.
  • Kick-off Call & Pre-Summit Events: Promote pre-summit connection events.
• Speaker & Sponsor Love:
  • Introductions: Highlight speaker bios and their contributions to the summit.
  • Swag Bag Contributions: Thank sponsors and share their special offers.
  • Session Previews: Let speakers share a sneak peek of their presentations.

Live Event Posts: Keep the Energy Flowing

• Daily Schedule Reminders: Keep attendees on track with the day's agenda.
• Live Session Links: Share direct links to the live sessions (and any replays). 
• Key Takeaways & Actionable Tips: Summarize key points and encourage attendees to implement what they've learned.
• Prizes & Event Game Reminders: Post reminders for your event scavenger hunt, as well as winners of any prizes as they are drawn.
• Behind-the-Scenes Glimpses: Share photos or short videos to give attendees a peek behind the curtain.

Post-Event Posts: Nurture Connections & Extend the Experience

• Summit Wrap-Up: Thank attendees, speakers, and sponsors for their participation.
• Final Ticket Push: Offer a last chance to access recordings or bonuses.
• Swag Bag Reminders: Remind attendees to claim their goodies.
• Attendee Survey: Gather feedback to improve future events.
• Speaker & Sponsor Appreciation Posts: Publicly thank your partners and tag them on social media.
• Community Building: Encourage continued discussions and networking within the group.
• Repurpose Content: Share session highlights, quotes, and testimonials.
• Announce Future Events: Keep your audience engaged by teasing upcoming summits or webinars.

Pro Tips For Your Event Facebook:

• Schedule Posts in Advance: Use a scheduling tool to plan and automate your posts.
• Encourage Interaction: Ask questions, run polls, and respond to comments to foster community.
• Mix Up Your Content: Vary the types of posts (text, images, videos) to keep things interesting.
• Monitor & Engage: Check the group regularly to answer questions and address concerns.
• Celebrate Milestones: Mark registration goals, speaker announcements, and other successes.