Behind-The-Scenes: ThriveCart Summit Planning Notes 5
Apr 30, 2025Meet Our Team Module: Building Connection Early
Inside the ThriveCart Learn setup for Teach Me How To Summit, the Meet Our Team module serves one clear purpose—to spotlight the people who are making the summit experience possible.
This isn’t a new feature we were experimenting with.
It’s a dedicated space to highlight the keynote speaker, event sponsor, daily speakers, and to give me, as the host, a chance to introduce myself to attendees—especially those who are new to my community.
The goal was simple:
help attendees feel more connected to the faces behind the event, without overwhelming them with a complicated layout or making them click around too much to learn about the people involved.
What’s Inside the Meet Our Team Module
This module is made up of several pages, each focused on a different aspect of the summit team:
Meet the Host
An introduction from me, where I share who I am, why I created this event, and what I'll be sharing each day. I also included an embed of our live Q&A form to catch any questions people might have that I can answer on Day 3.
Meet the Event Sponsor
We use this page to spotlight our summit sponsor, ThriveCart—explaining who they are, what they do, and why they’re such a great fit for this event. We also include a direct link so attendees can explore their special offer that is only available through our event!
Meet the Speakers
Rather than creating an individual page for every speaker, we grouped them by summit day to reduce the number of clicks and keep navigation simple.
Each day has its own speaker lineup page with headshots, bios, and session titles. This layout helps attendees preview what’s coming while also giving speakers the visibility they deserve.
Why We Included It
While this module doesn’t deliver “content” in the traditional sense, it plays a big role in shaping the overall experience. It gives the summit a face, a tone, and a sense of personality.
It also helps build trust and familiarity—which makes attendees more likely to show up, stay engaged, and explore the full event.
It also serves as a subtle form of credibility-building.
By showcasing the talent and expertise behind the summit, it reinforces that the event is high-quality, curated, and worth the attendee’s time.
Coming Up Next
In the next post, I’ll walk you through how we structured the Day 1 and Day 2 modules. I’ll cover how we organized the sessions, introduced each day with context, and used consistent formatting to help attendees easily move through the content without confusion or friction.
This post is part of my Behind-the-Scenes ThriveCart Summit Series.
Want to see how I used ThriveCart to run my entire summit—from dashboard design to speaker sessions and attendee engagement?
Catch up on the full series below:
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