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How Hosting a Virtual Summit Can Scale Your Signature Offer's Growth

featured modern business virtual summit 101 Sep 18, 2023
Scale Your Signature Offer

Let me guess, you've been in business for a while now and you're struggling to see the numbers you've written down as your goals... the numbers you visualize and see as the answer to success? 

You followed the advice of some experts you found online, who told you you needed to niche down. So you defined your target audience and know exactly what they struggle with and what they're trying to achieve. 

You followed another expert who said you needed a funnel that started with a freebie, so you could build your email list. So you create a freebie you thought was amazing, but after publishing it and launching it to the world, you received a less-than-stellar response and even fewer actual leads. 

You also listened to that one expert who told you that you needed a digital course to really scale your business. So you dedicated the better part of a year to creating all the content to teach your thing, and when you finally published that baby... well let's just say you're still waiting on the results you expected! 

The Struggle To Scale Is Real! 

Trust me, I know what you're dealing with and it sucks to not hit the goals you set. 

And while part of me could easily dismiss the feelings and brush it off as some poor goal setting, or not working hard enough to achieve the goals- I know that's not the case! 

Scaling your business means setting yourself up for success. 

More success than you could possibly achieve by creating more things to sell or new products/services to help your clients. Scaling ultimately means helping the most amount of people possible, not by creating more or double booking your calendar, but by finding ways to make more sales of the products and services you already have, putting the systems and strategies in place to see BIG growth and manage it effectively.

To do this, you'll need 3 important things: a bigger audience, a larger brand authority, and a steady stream of sales to help you push forward! 

So today, I want to talk about those 3 important things you'll need to scale, and explain how you can achieve all 3 by hosting a virtual summit for your business. In this blog post, we will delve into the benefits of hosting a virtual summit for scaling your signature offer. By attracting a wider audience, establishing authority, and generating leads and sales, virtual summits have proven to be a game-changer in catapulting business growth.

Not familiar with virtual summits? Start here to find out what a virtual summit is. 

Already familiar with virtual summits- then let's dive in!  

Attracting a Wider Audience

A virtual summit serves as a magnet for attracting a broader audience to your signature offer.

Unlike traditional marketing methods, virtual summits have the power to transcend geographical boundaries and reach a global audience. But more than that, by hosting a virtual summit, you'll be attracting a new highly targeted audience, made up of all the people who are interested in your topic and want to learn more about to to achieve the big goal you'll be delivering!

Let's explore the key ways a virtual summit can expand your reach. 

3 Ways Virtual Summits Increase Your Reach.

  • Increased Exposure: By bringing together experts and influencers in your industry, your virtual summit gains instant credibility and exposure. Speakers usually help promote the event to their own networks, as part of their agreement to speak, multiplying the reach and potential audience size.
  • Targeted Marketing: By designing your summit around a specific theme or niche related to your signature offer, you can attract a highly targeted audience of individuals who are genuinely interested in your expertise. This ensures that you connect with potential customers who are already interested in what you have to offer.
  • Networking Opportunities: A virtual summit offers unparalleled networking opportunities for both speakers and attendees. By facilitating meaningful connections, you not only expand your network but also tap into the networks of the influencers and experts involved in the event. This can lead to valuable collaborations, partnerships, and further amplification of your message.

Establishing Authority

Hosting a virtual summit positions you as an industry authority, allowing you to establish credibility and build trust with your target audience. Regardless of whether you're new in the space or if you've been around for a while...

if you know your stuff, and have a voice to be heard and a message to share, establishing your authority with a virtual summit helps cement your space as the expert who knows the other experts! And that says a lot.

So consider the following ways in which a virtual summit can elevate your authority.

3 Ways Virtual Summits Increase Your Authority.

  • Thought Leadership: Inviting esteemed speakers to share their knowledge and insights on relevant topics positions you as a thought leader in your field. As the host, you curate the content and guide the discussions, showcasing your expertise and ability to bring together influential voices to help your attendees get the information they need.
  • Brand Visibility: The visibility gained from hosting a virtual summit can significantly enhance your brand's recognition and reputation. As attendees engage with your content and experience the value you provide, they associate your brand with authority and expertise. Branding your virtual summit, thus is an important part of the planning process and should not be taken lightly.
  • Expert Endorsements: When industry experts agree to speak at your virtual summit, they are implicitly endorsing your brand and affirming your credibility. They know you're an expert, they want to get in front of the audience you're curating and they are willing to join your speaker team and collaborate! These endorsements can be leveraged in your marketing efforts to reinforce your authority and attract a wider audience. 

Generating Leads and Sales

Beyond expanding your audience and establishing authority, hosting a virtual summit can be a powerful lead generation and sales engine for your signature offer. After you've taken the time to plan and pull together such an amazing event, you'll want to make sure it delivers some sales for you both directly and indirectly!

3 Ways Virtual Summits Increase Your Sales.

  • Growing Your Email List: Offering free registration to your virtual summit entices attendees to provide their email addresses. By capturing email addresses, you can nurture these leads into a paid ticket/upgrade as well as over time, to build a relationship and showcase the value of your signature offer.
  • Showcasing Your Offer: Throughout the virtual summit, you have the opportunity to strategically highlight your signature offer. Whether it's through sponsored sessions, featured presentations, or bonus content, attendees become familiar with the unique value you bring, increasing the likelihood of conversions.
  • Upselling and Cross-selling: Once attendees are engaged with your summit content, you can strategically introduce upsells and cross-sells. This can be done through limited-time offers, exclusive discounts, or special packages that complement the knowledge gained during the summit.
  • Affiliate Partnerships: Collaborating with speakers and industry influencers on a well-planned affiliate program for your summit, can be mutually beneficial. By offering incentives like 50% of sales for promoting your summit's tickets, (as well as your signature offers afterward) you'll tap into their reach and credibility, driving more leads and sales.
  • Post-Summit Monetization: The benefits of a virtual summit extend beyond the event itself. By repurposing summit content, such as recordings, transcripts, and additional resources, you can create evergreen products that continue to generate revenue long after the summit concludes.

Hosting a virtual summit is a great way to scale your signature offer. 

Hosting a virtual summit is a strategic and dynamic approach to scale your signature offer. 

By attracting a wider audience, establishing authority, and generating leads and sales, virtual summits have proven to be a catalyst for rapid business growth. They are also a great way to turn your hobby, blog, or passion project into a fully fueled virtual business!

As technology advances and the digital landscape continues to evolve, leveraging the power of virtual summits is an opportunity you don't want to miss. So, start planning, curating, and promoting your own virtual summit to unlock the potential for exponential success in your business.

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