Timing is everything. You want to create a sense of urgency and encourage attendees to consume your valuable content promptly.
To maximize the impact of your virtual summit, you should be implementing a limited time for viewing your videos on a free ticket.
By setting a clear deadline for access to your content, you can motivate your audience to watch the videos before they disappear. This urgency can significantly boost engagement and drive conversions.
We do these in Kajabi with expired video pages.
How It Works
Each of your live daily video pages will feature a countdown timer linked to a Kajabi event. This ensures that each day's content is only accessible for 24 hours. Once the timer expires, attendees will be automatically redirected to your expired video page.
By setting a clear deadline for access to your content, you can create a sense of urgency and encourage attendees to watch the videos promptly.
This provides an excellent opportunity to upsell your premium offer, such as an all-access pass, to those who want extended access. It's also a chance to prompt current buyers to go ahead and log in to continue watching.
Creating Your Expired Video Page
To set up an expired video page in Kajabi, follow these simple steps:
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Create a New Landing Page: Start by creating a new landing page in your Kajabi account. Choose a template that aligns with your summit's branding and style.
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Customize the Page:
- Headline: Use a clear and concise headline, such as "Your Time's Up!" or "Access Expired."
- Body Copy: Briefly explain that the free access to today's summit content has expired. Highlight the benefits of upgrading to the all-access pass, such as lifetime access to all summit recordings, exclusive bonus content, community access, and priority support.
- Call to Action: Use a strong call to action button to encourage users to purchase the all-access pass.
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Link the Expired Video Page to Your Countdown Timer: In your Kajabi event settings, set up a countdown timer for each day's content. Once the timer expires, configure it to redirect users to the expired video page.
Crafting a Persuasive Expired Video Page
To maximize the effectiveness of your expired video page, consider the following tips:
- Clear and Concise Messaging: Clearly communicate the reason for the expiration and the benefits of upgrading.
- Strong Call to Action: Use persuasive language and a visually appealing button to encourage users to take action.
- Highlight Exclusive Bonuses: Showcase the additional value that premium members receive, such as bonus workshops, e-books, and cheat sheets.
- Create a Sense of Urgency: Use countdown timers and limited-time offers to motivate immediate action.
- Test Thoroughly: Ensure that the redirection and page display correctly on different devices.
By effectively utilizing expired video pages, you can create a compelling experience for your attendees, maximize your revenue, and leave a lasting impact.
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