plan premium virtual summit 101

21 Questions You Need To Answer About Your Upcoming Virtual Summit

May 09, 2023

Virtual summits are a great way for entrepreneurs and business owners to share their knowledge and expertise with a larger audience. They offer a unique opportunity to connect with people from all over the world or right in your hometown, provide valuable insights and information, and even make some money along the way.

However, planning a successful virtual summit is not as simple as it may seem.

There are many questions to consider, and each one can have a significant impact on the outcome of your event. In this blog post, we will explore 21 questions that you need to answer abou...

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However, planning a successful virtual summit is not as simple as it may seem.

There are many questions to consider, and each one can have a significant impact on the outcome of your event. In this blog post, we will explore 21 questions that you need to answer about your virtual summit before you get too far along in your planning.

From the length of the event to sponsorship goals and everything in between, we will cover it all. So, if you're thinking about hosting a virtual summit, grab a pen and paper and get ready to take some notes!

21 Questions About Your Upcoming Virtual Summit

How many days will your summit be? The length of your virtual summit is an essential factor to consider as it can impact attendance and engagement. If your summit is too short, attendees may feel like they didn't get enough value for their investment, and if it's too long, they may feel overwhelmed and disengaged. It's important to strike a balance and consider the amount of content you have to offer.
Will you have a cohost for the event? Having a cohost for your virtual summit can be beneficial as it allows you to share the workload and bring different perspectives to the table. A cohost can also add variety to the event and help keep attendees engaged throughout the event.
How many speakers do you want to have? The number of speakers you have can impact the quality and variety of content you provide to attendees. Having too few speakers may limit the diversity of perspectives and topics covered, while having too many may overwhelm attendees and dilute the value of each speaker's contribution.
Are you going to offer interviews? Offering interviews can provide attendees with a unique opportunity to learn from experts in their field in a low-pressure non seminar-style way. They can also help to add variety to your summit and provide attendees with a different format for consuming content.
Will you have live sessions like panels? Live sessions like panels can add an interactive element to your virtual summit and provide attendees with an opportunity to ask questions and engage with speakers. However, they also require more planning and coordination to execute successfully, but I find them to be very worth the effort.
Will you offer a free ticket? Offering a free ticket can help to increase the number of attendees at your virtual summit. However, it's important to consider how you will monetize your event to ensure you meet your revenue goals.
What type of access will your free ticket include? It's important to determine what level of access your free ticket will provide. Will it include access to all sessions, or will it be limited to a specific number of talks or a certain time period?
Will you offer an all-access pass? Offering an all-access pass can provide attendees with the most value for their investment and increase revenue for your event. However, it's important to consider how much you will charge and ensure that it's a fair price for the content you provide.
What will your all-access pass include? Your all-access pass should provide attendees with access to all sessions, exclusive content, and any other bonuses or perks you decide to offer.
How much will your all-access pass cost? Determining the price of your all-access pass can be challenging as you need to balance affordability with profitability. It's essential to research similar events and consider the value you provide to determine a fair price.
Will you offer affiliate commissions? Offering affiliate commissions can incentivize people to promote your virtual summit and increase attendance. However, it's important to ensure that your affiliates are aligned with your values and message if having affiliates outside of your speakers.
How many attendees would you like to attend? Setting attendance goals can help you track your progress and determine the success of your virtual summit. It's important to set realistic goals and consider how you will achieve them.
How many tickets do you want to sell? Determining the number of tickets you want to sell can help you determine your revenue goals and plan your marketing strategy accordingly.
What is your main goal for hosting this event? Determining your main goal for hosting your virtual summit can help you stay focused and ensure that you provide value to your attendees. Is your goal to generate leads, increase brand awareness, or provide education and value to your audience?
Will you have sponsors for this event? Having sponsors can help you generate additional revenue and provide value to attendees through sponsored content and promotions.

Do you know what you will offer sponsors? It's important to determine what you will offer sponsors in exchange for their support. Will they have the opportunity to provide branded content or promotional materials? Will they have access to attendee data or the opportunity to sponsor a specific session or event?
What is your goal for sponsorship? Setting sponsorship goals can help you determine the value of your event and ensure that you are providing a fair return on investment for your sponsors. Will your goal be to generate a certain amount of revenue from sponsorships or to provide specific exposure or benefits to your sponsors?
Will you do any door prizes during the event? Offering door prizes can provide an extra incentive for attendees to engage with your virtual summit and increase attendance. However, it's important to ensure that your prizes align with your event and provide value to attendees.
Will you have chat boxes on recorded talks? Having chat boxes on recorded talks can provide an opportunity for attendees to engage with the content and ask questions, even if they are not attending the event live. It can also help to increase engagement and provide additional value to attendees.
Will you offer any audio-only files? Offering audio-only files can provide attendees with a more convenient way to consume content, especially if they are unable to attend the event live or prefer to listen to content while on-the-go.
Will you launch a product after the summit? Launching a product after your virtual summit can provide a unique opportunity to monetize your event and provide additional value to attendees. However, it's important to ensure that your product aligns with your event and provides value to your audience.

Answering these 21 questions can help you plan and execute a successful virtual summit that provides value to your audience, achieves your goals, and generates revenue for your business. By taking the time to carefully consider each question and develop a solid plan, you can create an engaging and informative virtual event that leaves a lasting impact on your attendees.